Sam is the owner and bartender of the Red House Bar, an establishment Jodie visits in the chapter Like Other Girls. He, for the most part, keeps to himself, and only really speaks when he questions Jodie on her age. Though not an active antagonist, when Frank and Earl make lecherous comments about Jodie, and eventually act on those comments, he does nothing but stand by.
Should the player not get caught sneaking out of the DPA, and make it safely to the bar, Earl will harass Jodie, to the point of near sexual assault. This triggers Aiden to possess Sam, and shoot all three men with a shotgun Sam kept behind the bar.